Restore the image.
Preserve the memory.

Premium but approachable positioning between automated filters and museum conservation. Mission: preserve meaningful photographs with clarity, dignity, and care. Core values: stewardship, craft, respect, clarity, privacy, and reliability.

Price restoration by complexity and labor, with output charged separately. The current customer-facing pricing guide above is the working retail schedule; final quotes follow inspection.

Prioritize capture accuracy, calibrated display, backup, clean handling, and secure storage. Launch models: Lean $2,000–$4,000; Studio $5,000–$9,000; Premium $10,000–$18,000+. Large-format printing and framing tools are demand-driven upgrades.

Inquiry → intake → agreement → capture → restoration → review → proof → production → delivery → retention. Jobs use a consistent number across forms, folders, proofs, vendor orders, packaging, and payment records.

Maintain an untouched source master, version working files, inspect restoration artifacts, document interpretive work, and use a 3-2-1 backup approach with restricted access and multifactor authentication. A normal retention period may be established with optional archive service.

Serve families, memorial clients, genealogy groups, seniors, photographers, framers, and funeral homes. Portfolio material must be owned, public domain, or specifically authorized. Website structure: Home, Services, How It Works, Portfolio, About, Quote, and Policies.

Complete name/trademark/domain review, legal structure and registration, banking, bookkeeping, seller-permit and local-license review, appropriate insurance, and professional review of customer agreements, privacy, releases, cancellation, shipping, and approvals.

Track owner labor as a real cost and measure contribution per completed order. The manual's example $169 package models $76.50 contribution before overhead and tax, or a 45% contribution margin. Replace planning assumptions with actual time and costs.

Days 1–15: foundation and business setup. Days 16–30: equipment, calibration, documents, portfolio, vendor testing. Days 31–60: 5–10 pilot customers and referral outreach. Days 61–90: public website/profile launch, authorized portfolio release, performance review, and in-house production decision.

Operational forms include intake/work order, restoration authorization, estimate/change order/proof approval, physical-original custody, framing approval, delivery/closeout, optional portfolio release, privacy/retention notice, terms draft, and final quality checklist.

Before full launch, the manual calls for appropriate review by trademark and California business counsel, a tax professional, an insurance broker, and an archival professional for historically important, contaminated, mold-affected, or fragile originals.